Proposal

Review

Doing a foundation course has helped me to develop my ideas and experiment with various methods that previously I have not been very confident in using, such as photography, paint and print making. Throughout the year I have been encouraged to work independently and allow my ideas to grow through experimentation and research. By doing the self directed project I was able to take my own ideas and use independent research to push them further. This year I feel that my knowledge of other artists work has grown greatly and I think that this knowledge will be very useful throughout my final major project.

Ideas and concepts

I have decided that in my unit 7 work, I am going to look at typography and how type can be a thing of visual beauty as well as a way to narrate your work. I want to explore the concept of ‘A-Z’. An obvious interpretation of this would be the alphabet, which I intend to look closely at and experiment with different ways to present the letters. I also want to explore the idea of the A-Z being a journey and look at maps and typography in the environment.

Contextual Research

So far in this project my work has been influenced by Peter Blake and Jaume Plensa, who’s work I think embodies the idea of text as an art form in itself. I have also looked at artists such as Barbara Kruger and Mary Kelly. All of these artists have influenced the decision to work with typography. In order to push my research further, I intend to visit gallery’s such as the Liverpool Tate gallery, where there is work by artists such as Liz Buckley and David Kindersley, whose work I am particularly interested in.

Techniques and Presentation

I am going to experiment with a range of materials and methods throughout my FMP, including photography, printmaking and collage. I want to explore different ways of producing type through digital, hand crafted and rendered techniques. I plan to look at text that I have found and experiment with layers and different surfaces. For my final piece I intend to produce piece of graphics that explores the concept of typography as an art form.

Evaluation and Progression

Throughout my FMP I will have regular one on one talks with my tutors to reflect on what I have done, what has worked and what has not and what I can do to continue. I will also use my blog to record any changes in my ideas and why they have occurred, as well as any comments from peers or tutors. At the end of my project I will assess the final outcome against my original intentions and consider the reactions of other people for my final evaluation.